It’s one minute before the launch of your new campaign or product drop. Caught in your daydreams about the world losing their minds over it, you lost sleep in anticipation of this big moment. And 5 – 4 – 3 – 2 – 1. Apart from your Mom telling you she’s proud, to your disappointment and confusion your campaign went CRICKETS. What happened?
This is what we call “NOC,” short for “No One Cares.” There are countless factors that go into why a campaign doesn’t move. More times over, this happens because of lack of strategy, inexperience and missed opportunities that are often in your control and right under your nose. The media and marketing landscape are so […]Read More