Beyoncé and Adidas Team Up to Make Shoes and Money

After Kanye and Adidas, and Rihanna and Puma; after Questlove and Nike, and Kendrick Lamar and Reebok, it was only a matter of time. And on Thursday, the first lady of Everything, Beyoncé Knowles, entered the sneaker wars.

Adidas to Relaunch Beyoncé’s Ivy Park Line

Adidas AG said Thursday it has named music icon Beyoncé́as a creative partner and would relaunch her activewear line Ivy Park under the German sportswear brand, the latest high-profile pairing of an entertainer with an athletic-goods company.

Beyoncé is partnering with Adidas to create new shoes and apparel and relaunch athleisure brand Ivy Park

On Thursday, the singer and the sports retailer announced a new partnership, with plans to co-create new footwear and apparel that will run the gamut from performance- to lifestyle-focused items. Beyoncé is additionally planning to work with Adidas to relaunch her athleisure brand, Ivy Park.

Beyoncé and Adidas Announce New Partnership and the Relaunch of Ivy Park

Prepare to never wear anything but activewear and sneakers again, because Beyoncé is joining forces with Adidas. The two announced a new partnership in April 2019, which will include footwear, apparel, and the relaunch of Beyoncé’s Ivy Park brand.

Beyoncé Announces New Brand Partnership With Adidas

Kanye West, Pharrell, and now Beyoncé! Adidas kicked off Thursday (April 4) by announcing a new brand partnership with Queen B. The multi-layered deal will see the Houston native flexing her designer chops, as she will be a creative partner in developing new footwear and athleisure apparel for her own collection.

Beyhive, Rejoice! Adidas and Beyoncé Are Teaming Up on a Cool New Label

Beyhive, it’s time to get those wallets out: Adidas and Beyoncé announced today that they are partnering up on a new collection of athleticwear. Beyoncé will serve as the creative director for this new brand, which has yet to be named, and it will include both an apparel and footwear offering (ranging from lifestyle to performance pieces).

Beyoncé is partnering with Adidas to create new shoes and apparel and relaunch athleisure brand Ivy Park

Beyoncé is partnering with Adidas in a groundbreaking move for the athleisure industry.

Kanye West & Kim Kardashian set up countrywide Yeezy lemonade stands to raise money for mental illness

The last thing you’d expect at a roadside lemonade stand is Yeezy Boosts, but on Friday Kanye West and wife Kim Kardashian set up their very own stand – along with a few others around the country – doing just that.

Guess What a Kardashian-West Family Lemonade Stand Sells

The Kardashian-Wests put a very them spin on the quaint, white picket fence tradition of a family lemonade stand this weekend. Kim and Kanye organized a series of roadside pop-ups across the country where, instead of paper cups of powdered tangy juice, fans could buy unreleased, limited edition Yeezy Boost 700 v2 Geodes for charity.

Kanye West & Family Just Hosted Pop-Up YEEZY Lemonade Stands

To celebrate the release of the YEEZY Boost 700 V2 “Geode,” adidas and Kanye West enlisted the help of families across America, including his own, to host pop-up YEEZY lemonade stands.The home-made YEEZY lemonade stands were selling pre-releases of the YEEZY Boost 700 V2 “Geode.” It was a family effort, with Kim and the three kids, as well as Khloe and Penelope, all helping out.

Kanye West Launches Yeezy Lemonade Stand to Benefit Mental Illness Charity

Today, the Yeezy designer, along with his wife, Kim Kardashian, and their children took part in one of several stands across the country where Yeezy Boost 700 V2 “Geode” sneakers were sold in advance of its release on Saturday. All proceeds from the sale of the shoes, which retail for $300, will benefit the charity.

Kanye West kicks off charity lemonade stands selling unreleased sneakers

If eastern Iowans happened to see a lemonade stand last weekend and were hoping for a refreshing beverage, you may have been offered an ultra-rare, unreleased sneaker instead.

The Adidas Nite Jogger Was Designed for After Dark—but It’ll Look Pretty Good in Sunlight, Too

Anytime I tried to talk my way into staying out late in high school, my dad had his rejoinder ready: “Remember, nothing good happens after midnight.” Being a dad, he was often correct—except on the rare occasions he wasn’t. (Sorry, Pops.)

adidas Originals Unveil New Reflective 'Nite Jogger' Silhouette

adidas Originals are set to drop a new reflective silhouette named ‘Nite Jogger’, which features a progressive design that blends archival design with modern lines. The model is adidas Originals’ first foray into hi-vis technology, with reflective hits incorporated throughout the lacing, three-stripes, heel patch, and highlight overlays, with the upper made-up of lightweight nylon ripstop, soft mesh knit, and suede overlays.

adidas Originals Officially Unveils Its Reflective Nite Jogger

The sneaker’s upper is constructed using a lightweight, nylon ripstop with reflective detailing on the lacing, 3-stripes, heel patch, and highlight overlays. Soft mesh knit and suede overlays also feature. A full-length Boost sole completes the look.

Adidas' New Book 'Go To Bed, Sneakerhead' Is Like 'Goodnight Moon' For Hypebeasts

Adidas is dropping a book and teddy bear, called the NiteBear, to celebrate the launch of its new Nite Jogger sneaker, and it’s probably the most wholesome launch I’ve ever seen. Go To Bed, Sneakerhead is basically the Goodnight Moon children’s book hypebeast creatives didn’t know they wanted, but so desperately need.

An Exclusive First Look at the adidas Nite Jogger

For the first addition to the contemporary Nite Jogger collection, consumers are being given a mostly-black sneaker that’s officially billed as a “Core Black/Carbon/Active Blue” release. For the shoe’s actual construction, adidas manufacturers chose to use an array of high-end materials for the upper, while the signature, fan-favorite Boost sole defines the bottom.

This Week's Biggest Sneaker Releases, and Where to Get Them

The Nite Jogger might not hold the same place in the general consciousness as old-school Adidas classics like the Samba, Stan Smith, and Superstar, but the silhouette has some real history behind it.

MLS and jersey-sponsor Adidas take league kits to the runway in L.A.

Music blaring from the turntables at an urban, warehouse club in Los Angeles; a guest list boasting media, music, fashion and sports stars; and a runway replete with international models like LAFC midfielder Lee Nguyen.

no sesso joins adidas and mls for a sporty fashion show

Last week, adidas and Major League Soccer (MLS) came together to bring soccer (or “football” for the real fans) jerseys from the stadium to the streets. The powerhouses enlisted stylist Corey T. Stokes, Frankie Collective’s Sara Gourlay, stylist Andrew Andrade, and No Sesso’s Pierre Davis to reimagine the traditional uniforms. The creatives were free to rip, sew, and stitch the jerseys into their own creative vision.

EMERGING DESIGNERS SCORE WITH ADIDAS AND MLS

Kicking off the 2019 soccer season, Adidas and Major League Soccer hosted Seams, a sporty fashion show in downtown LA’s Fashion District. The MLS jersey-inspired runway looks, courtesy of the day’s MVPs—emerging fashion forces Sara Gourlay of Frankie Collective, Corey T. Stokes, Pierre Davis of No Sesso, and stylist Andrew Andrade—reflected a stadium-meets-street aesthetic, ranging from athleisure to the avant-garde.

Adidas Taps Stylists to Put Spin on MLS Jerseys

Adidas charged four stylists and designers, each hailing from different backgrounds in fashion, to put their spin on Major League Soccer’s jerseys. The results bore out in an interesting display of fashion that marched down the runway Thursday evening at City Market South in downtown Los Angeles.

A New Kind of Athleisure: These Designers Turned MLS Soccer Jerseys into High Fashion

Adidas, which supplies the kits for all MLS teams, partnered with the league to launch Seams, a project where a handful of young designers reimagined soccer jerseys. The idea came about as a way to connect the sport with the world of fashion—and show that there’s more than one way to wear a jersey.

adidas and Major League Soccer Unveil Tech-Inspired Jerseys

adidas and Major League Soccer have come together to unveil their latest lineup of soccer jerseys for the upcoming season. Inspired by the prevalence of technology, the newest designs encompass a digital, glitch-like aesthetic. With an aim to intersect sports and culture, the uniforms are designed to seamlessly transition from the stadium to the street, made for not just players and sports fans, but the broader community as well.

adidas & MLS Reinterpret Soccer Jerseys for the Runway

In celebration of the 2019 MLS season which kicked off in the beginning of March, adidas has teamed up with the professional soccer league for a special fashion runway presentation in the heart of Los Angeles’ Fashion District on Thursday that spotlighted their 2019 team jerseys.

ADIDAS X MAJOR LEAGUE SOCCER HOST SEAMS FASHION SHOW TO CELEBRATE 2019 SEASON KICK-OFF

Last night, to celebrate the start of the 2019 season, long-standing partners adidas and Major League Soccer presented their 2019 team jerseys out of the field and on to the runway.

Inside Kylie Jenner's Adidas Falcon Party, a Los Angeles Rave That Was Also Somehow a Car Wash

The word “low-key” is not in Kylie Jenner’s vocabulary. When the reality TV personality turned beauty mogul does something, she goes all out. Such was the case last night as Jenner celebrated the release of Adidas’s Falcon sneaker. As the shoe’s campaign star, Jenner didn’t just throw a party; she transformed a car wash into a nightclub and filled an entire city block sidewalk on Sunset Boulevard with friends and fans clamoring to get inside.

We Spoke To Kylie Jenner About Style, Success, & '90s Nostalgia

Kylie Jenner was born 21 years ago. At the time, no one knew that this baby girl would grow up to become one of the most famous faces in the world. Businesswoman, beauty mogul, and Instagram’s truest Influencer.

Kylie Jenner’s Adidas Originals Party Came Stocked With Slushies and Convenience-Store Snacks Galore

“[My mom] used to dress Kendall and me in tiny matching Adidas full looks when we were babies, which is funny to think about now,” said Kylie Jenner, billionaire beauty entrepreneur and the latest member of the growing Kardashian-Jenner-West clan to sign on with Adidas Originals. Last night in Los Angeles, Jenner celebrated her role as the face of the brand’s Falcon sneaker.

With Kylie Jenner Modeling These Adidas Sneakers, They Are Sure to Sell Out FAST

Following in the footsteps of her older sister Kendall Jenner and brother-in-law Kanye West, Kylie Jenner is the newest member of the Kardashian/Jenner clan to join the Adidas family. It was just announced that the 21-year-old beauty mogul is the face of the newly launched Adidas Originals Falcon sneaker.

Kylie Jenner Hosts Gas Station Themed Event

Kylie Jenner has officially left Puma to join the rest of her family as a brand ambassador for Adidas, kicking off her launch in L.A. on the eve of the marathon that is Fashion Month. Her sign-on with the brand has coincided with the Falcon sneaker, which was launched amid an air of nostalgia and ’90s vintage.

Kylie Jenner's Adidas Falcon Sneakers Will Be in Stock This Week

Kylie Jenner’s following in her big sister Kendall’s footsteps by officially joining the Adidas family. The 21-year-old announced last week that Jenner has become an Adidas ambassador, while modeling the German brand’s chunky new “Falcon” sneakers on Instagram. While Jenner’s exact style is currently sold out—a black and light pink combo—the kicks are expected to restock on Sept. 6. According to the brand’s website, the “Falcon” is based off ’90s running designs and the “carefree, rebellious spirit of that decade’s art, music and fashion.”

Here's an Exclusive Look Inside Kylie Jenner x adidas' Falcon Launch Party

adidas Originals has rolled out a three-day immersive experience to launch the Falcon silhouette with new ambassador Kylie Jenner. The sneaker launch party had a ’90s theme complete with a retro gas station motif and branded convenience store.

Three Stripe Life

On May 28th, 2019 adidas will celebrate a momentous anniversary in LA sporting history with the help of the local community and baseball players Justin Turner and Kike Hernandez.

adidas does Coachella its own way with its Sports Club project

For seven decades adidas has collaborated with some of the biggest talents in music, sport, and fashion. Previous creative pairings include Pharrell, Stormzy, and Alexander Wang – that’s without even mentioning its newest (and set to be biggest ever) project with Beyoncé.

Hottest Celebrity Pics This Week Of April 15-21: Gigi Hadid & More

Surviving Coachella With Liz Cambage and Candace Parker

At this year’s Coachella, while many companies descended upon Indio, California’s remote festival grounds to provide one-of-a-kind branded experiences, adidas performed a quite luxurious zag. It seemed to answer the question: how do brands synonymous with sports influence the fantastical cultural playground of Coachella? Seamlessly and grandly, it seems.

New at Coachella: Helicopter Pads, Rolls Royce Limos, Horse Farms

The more music festival lineups start to all look the same, the more that organizers try to cram in as many one-of-a-kind perks as possible to set their events apart. Have we reached peak festival? Coachella, the OG music bacchanal that will kick off Friday in the California desert, refuses to even accept the question. Its organizer — Goldenvoice Productions, which created the show in 1999 along with Paul Tollett and Rick Van Santen — is rolling out the music festival’s first outside programming this year, and aiming for the heights of luxury.

Exclusive: Adidas Wants Beyoncé to Be the Next Yeezy

The internet has erupted with excitement after the latest teaser of Beyoncé’s Ivy Park partnership with Adidas rolled out overnight. In less than 24 hours, nearly 7.5 million Instagram users viewed a video montage posted to the entertainer’s account, highlighting her Netflix “Homecoming” special, filmed at the Coachella festival last year, along with pockets of Three Stripes branding and nods to the collaboration in the clips.

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*insert Frank Ocean lyric*

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@adidasoriginals watches reveals its first delivery of its SS19 collection. Featuring an array of timepieces from digital to classic, the watches are hitting adidaswatches.com this Wednesday February 6. All watch styles are priced below $200 USD.
Photo: @creator_timing

The Best Under-$150 Buys Of The Month

Adidas' #247365 Watch Collection Is a '90s Lover's Dream

Adidas Originals just dropped a new campaign for their #247365 watches, and it’s all about celebrating creativity and individuality. The images remind us of road trips in the summer with ’90s-inspired tees, sweats, bucket hats, and more to complement the ‘90s-style timekeepers each model is sporting.

This New Adidas Watch Was Made Specifically for Night Owls

This spring, Adidas brought back an old-school classic with a big-time twist. The Nite Jogger was originally released in 1980 and designed for, well…night jogging. The 2019 version takes that idea and expands it.

Changing Up The Color Of Your Outfit Can Change Your Mood

Need a shot of confidence? Reach for an LBD. People who wear black appear more attractive and intelligent, which causes others to treat you like a #Boss. The result: Soaring self-esteem, which is tied to better health.

2019 Mother’s Day Gift Guide for All Mothers

adidas Watches Unveils Archive R2 Nite Jogger Watch

adidas Originals rounds out their Nite Jogger collection for spring/summer 2019 with a reflective timepiece offering: the Archive R2 Nite Jogger. The accessory is a clean, minimalist option for those with a round-the-clock mentality.

Tyshawn Jones Reveals First Pro Shoe for Adidas Skateboarding

The 2018 Skater of the Year continues his domination with first ever pro signature shoe, the ‘Triple White.’ Tested by the man himself, the white-on-white colourway has the durability of a skate shoe, with basketball aesthetics.

Here’s Where You Can Buy Tyshawn Jones’ First adidas Signature Shoe

After winning Thrasher Magazine’s coveted “Skater Of The Year” award in 2018, 20 year-old Tyshawn Jones is quickly becoming one of the most noticeable names in the world of skateboarding, and he’s set to continue his meteoric rise with his first-ever signature shoe: the aptly-named adidas Tyshawn.

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2018 Skateboarder Of The Year @enwhytj links up with @adidasskateboarding for his first signature shoe. Dubbed the ‘Tyshawn’, the silhouette dons a triple white upper and 3-stripe branding. Look to cop a pair for $95 USD exclusively at select shops on June 22. #hskicks

adidas Skateboarding Officially Unveils The adidas Tyshawn

adidas Skateboarding has just unveiled a brand new signature sneaker for global team rider and 2018 Skater Of The Year, Tyshawn Jones. In anticipation of the Tyshawn hero colorway revealing this July, the brand leads the signature collection with a striking Triple White colorway that is commemorated by an exclusive launch event in Jones’ hometown of New York City.

One Sneaker Can Change Everything: 'Stranger Things' Stars in This Week's Best Footwear Drops

Over the past seven days, all eyes were focused on Paris Fashion Week SS20 where Virgil Abloh and his Off-White™ imprint debuted Futura-assisted Nike SB Dunk Lows, while 1017 ALYX 9SM, Pigalle and sacai also debuted Nike collaborations on the runway. SANKUANZ also spotlighted its Timberland 6-Inch Boot during PFW, while Craig Green did the same with the adidas Kamanda.

TYSHAWN JONES’S SIGNATURE ADIDAS SHOE DROPS ON SATURDAY

Tyshawn Jones‘s first-ever pro Signature shoe for adidas will be released on Saturday, June 22, and the striking Triple White colorway was designed and tested by the groundbreaking skater.

adidas Skateboarding and Tyshawn Jones Signature Shoe Debut

adidas Skateboarding crowns global team rider Tyshawn Jones with his first-ever Pro Signature shoe. In anticipation of the Tyshawn hero colorway revealing this July, the brand leads the signature collection with a striking Triple White colorway that is commemorated by an exclusive launch event in Jones’ hometown of New York City.

Beastie Boys Adam Horovitz and Mike Diamond reminisce about life since 'Paul's Boutique'

They’d like to make clear the Beastie Boys are over as a musical group following the death of Adam Yauch (known as MCA to Beastie fans) from cancer in 2012, but Mike Diamond (Mike D) and Adam Horovitz (Ad-Rock) are still collaborating.

BEASTIE BOYS AD-ROCK AND MIKE D LOOK BACK ON THEIR ONCE MISUNDERSTOOD CLASSIC PAUL’S BOUTIQUE

In 1986, the Beastie Boys were on top of the world. Their debut album, Licensed to Ill, had just been released to widespread acclaim, rocketing them to the forefront of rap.

Adidas Skateboarding Commemorates the Beastie Boys’ Legacy in Hip-Hop with a New Sneaker

It’s been 30 years since the Beastie Boys’ Michael “Mike D” Diamond, Adam “Ad-Rock” Horovitz, and the late Adam “MCA” Yauch dropped their landmark sophomore album, Paul’s Boutique. Three decades on, its heady mix of madcap samples and bouncing rhymes that still stands tall in the hip-hop catalog.

This Week's Biggest Sneaker Releases, and Where to Get Them

Paul’s Boutique was released on July 25, 1989, and to celebrate the album’s enduring legacy, Adidas partnered with the Beastie Boys to release a limited-edition version of the Americana skate shoe exactly 30 years later. The vegan shoe is a nod to the band’s influence on skate culture, and it’s available only at local skate shops and the gift shop for the “Beyond the Streets” exhibition in Brooklyn. If you want a pair, it’s time to get out of the house.

Adidas Skateboarding x Beastie Boys Unveil ‘Paul’s Boutique’ Anniversary Collaboration

How great are the Beastie Boys? Rhetorical question, the answer is “objectively very great.” They’re a New York institution, a legendary unit who changed the worlds of both rock and hip-hop, as well as those of millions of kids around the planet who found their music at the right time.

The Beastie Boys mark the 30th anniversary of ‘Paul’s Boutique’ with their own official Adidas shoe

In the third verse of “Shadrach,” the 13th song on the Beastie Boys’ Paul’s Boutique, Mike D spits the line, “More Adidas sneakers than a plumber’s got pliers,” followed quickly by Adam Yauch (MCA) saying, “Got more suits than Jacoby & Meyers.”

The Beastie Boys x adidas Americana Is Inspired By Sweatsuits

Channeling your favorite sweatshirt in footwear form, the Beastie Boys x adidas Americana gets weird right in time for the 30th anniversary of Paul’s Boutique. Celebrating the legacy of the misanthropic hip-hop heads, the silhouette is of simple yet alluring presentation.