It’s one minute before the launch of your new campaign or product drop. Caught in your daydreams about the world losing their minds over it, you lost sleep in anticipation of this big moment. And 5 – 4 – 3 – 2 – 1. Apart from your Mom telling you she’s proud, to your disappointment and confusion your campaign went CRICKETS. What happened?
This is what we call “NOC,” short for “No One Cares.” There are countless factors that go into why a campaign doesn’t move. More times over, this happens because of lack of strategy, inexperience and missed opportunities that are often in your control and right under your nose.
The media and marketing landscape are so highly nuanced that to the untrained eye, you might not know the umpteen variables to look out for and consider. We’ve become accustomed to steering outcomes for our clients, always prepared to tackle any component that might cause “NOC” before going live.
The key to our success is the countless reps we have under our belt. Having devised and executed hundreds of campaigns per year – and working with seven-figure bank rolls, DIY marketing budgets and everything in between – we’ve done and have seen every scenario imaginable to be able to guide our clients in the right direction.
If you’re ever looking for a crystal ball into your marketing & PR efforts, we are here to elevate!