After months of preparation, pioneer artist Scott Hove was set to debut his immersive fine arts showcase and new gallery,The Beauty War at Cakeland, in downtown Los Angeles in March 2020 – just as the global COVID-19 pandemic hit. On the scheduled launch week, Los Angeles enacted a county-wide shut down, and the future of the show lay uncertain. What started as a straightforward opening strategy for Pitchblend turned into a series of pivots and an adaptive communications rollout.
Exciting Los Angeles about an art exhibition during a worldwide lockdown was no easy task. We needed to cut through a tense and incredibly busy news cycle in order to propel awareness for the show, while simultaneously elevating Scott’s profile as an artist persevering through an incredibly challenging time. By remaining agile, we authentically linked […]Read More