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Case Study

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socialpr

IIInfinity

by

adidas TERREX’s United by Summits campaign spotlights how the brand’s innovative products empower anyone to live a more connected, conscious and adventurous life outdoors. To sustain awareness for the multi-year campaign while engaging media with the brand’s newly released Free Hiker 2 Low footwear, we hosted a select group of leading lifestyle journalists for a curated media summit unlike any other press trip they’ve participated in.

UVM
0 UVM
TOTAL DOT COM & SOCIALPR® PLACEMENTS 1B
TOTAL % OF MESSAGING PULL-THROUGH 100%
Something else 165
MEDIA & CREATORS HOSTED AT PREMIERE 18
AdWeek Logo Bustle Logo ESPN Logo Esquire Logo Fast Company Logo The New York Times Magazine Logo

Our Approach

We secured attendance from NYC-based media and creators at the VIP premiere event, providing them with the first look at the documentary series and connecting them with our HBE Honorees for partner-led interviews.

We set up virtual press junkets via Zoom with the Honorees after the premiere to maximize coverage. Before the VIP premiere event, we organized a Retail Shopping Experience at the adidas Flagship store in NYC for our media and creator guests, giving them the opportunity to choose brand fits to wear at the event.

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